Social networking is at the forefront of discussions as AUSN transitions into its new capacity as the premier organization for all Navy people. The hope is that more people will join AUSN-led social networks and either join because they have learned about the benefits of the organization through the network, or because they want to join a network that is restricted to members only.
But a social network, while all the rage, can't be taken advantage of to its fullest capacity in and of itself. It needs to be part of an overall strategy for communications and marketing. And even that ..